Even though the Covid-19 pandemic has led us to one of the toughest economies to work in, business startups have been on the rise.
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There is one kind of crucial relationship that’s often overlooked: the relationship with your initial stakeholders. Investor relations, particularly during the very early days, are the foundation of practically all successful organizations.
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Have you ever asked yourself, “How am I possibly going to get everything done today?” Or maybe you’ve said to yourself, “Man, I was running around all day, but what did I really accomplish?” As an entrepreneur you will often find yourself asking how will I get everything done? Here’s a secret…
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I’m guilty. For a long time I spent money on marketing that never really worked.
In one of my first businesses, we redesigned our website, bought nice brochures, and went to tradeshows — SO. many. tradeshows. I hoped that the next thing we tried would be it. Maybe this time we’d capture the marketing “magic” that would drive sales and registrations.
Spoiler Alert: none of it ever worked — even though we had a great product.
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As a boot-strapping founder, you don’t have the resources to spend on a public relations firm. So how can you gain the media’s attention? What makes a reporter want to write your story? How should you prepare for your first interview?
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